How to Grow My Auto Repair Business Updated

How to Grow My Auto Repair Business

1. Setup your business concern website

If you don't accept a business website all the same, you demand i—now! The vast bulk of auto owners today are under 40, and merely collaborate with businesses that they tin can find online. The most compelling machine repair shop websites accept:

A list of the services they provide
Contact information, displayed front and center (include your location PIN for customers viewing your website on their mobiles)
Fast load times
Mobile-friendly designs
Relevant content (think blogs and tips)
Customer reviews (pro tip: you lot tin can import Google Reviews to your website)

2. Use local SEO to increase website traffic

When you Google something, how likely are you lot to scroll down and click on the second, let solitary third page of results to find what y'all're looking for?

When a prospective customer searches for "weird frazzle audio" or "automobile shops well-nigh me", you'd want your website to show up at the meridian. This is where local Search Engine Optimization (SEO) comes in; if this sounds too technical, don't worry—there are tons of SEO experts out there ready to help.

Co-ordinate to Google, websites that rank higher are probable to get lxx% more clicks, which directly affects the amount of traffic (potential customers) you get on the site and leads to higher conversions rates (a prospect who clicks on the site, interacts with it and eventually becomes a customer).

3. Inquire for reviews

Raving reviews from past customers are your most valuable assets when it comes to convincing new customers to give your shop a try. Positive reviews on Google and Yelp volition strengthen your brand identity, enhance client trust, and increase the chances of new customers leaving their cars under your care.

4. Partner with other local businesses

Your auto repair shop might not be the only pocket-size business in the expanse that's competing against bigger corporations. Your next door café or neighborhood mom-and-pop grocery store might be facing an equally tough time from a larger store.

For case, yous could ready upward a mutually beneficial amalgamation with the café, where you would advertise the café to your customers and in return, they would get a discount at the café for showing a receipt from your shop! And vice versa.

five. Voucher advertising

Who doesn't like free stuff?

Vouchers (or coupons) are a cost effective, yet impactful selection which you lot could explore to attract new customers. These also assist your customers stay on summit of like shooting fish in a barrel-to-forget, but critical maintenance services for their cars. You could include offers such every bit:

Free x-point inspection with an oil change.
Free oil change with a safety examination.

Get more paid jobs and increment your ticket size.

half dozen. Use the latest automotive technology

DVI equips auto technicians with the power of multimedia (photos and videos) to bespeak out exactly what needs to be fixed. It will give your customers a deeper sense of agreement, allowing them to make an informed decision about the auto repairs recommended by your concern.

7. Send automated reminders

Did you ever imagine that something every bit unproblematic as reminders could assistance you make more money?

Reduce customer no-shows (and increase acquirement) by sending automated date reminders via text and electronic mail to customers.
Ship automatic reminders for repair estimates that require authorization, and increment your quote-to-job conversion ratio.

Ensure recurring revenue from your existing customers and take your business to the next level.

8. Maintenance reminders

Kill two birds with 1 stone by sending maintenance reminders to your customers. Your customers enjoy more peace of listen on the route, and yous enjoy a stable base of repeat business for your shop—truly a win-win!

Service reminders show customers that you care well-nigh them and their cars, making you stand out from the competition. AutoLeap'due south car repair shop software allows you to save deferred maintenance & services, and automate the follow-up process with customers—even if you forget, your customers volition still become reminders!

ix. Loyalty programs

Offer a loyalty (or VIP) plan for your regular customers; this will serve every bit an incentive for them to keep using yous for their auto repair needs. For example:

You could provide a free oil alter for every five fully-paid oil changes.
Or y'all could offer a coupon for a free car-launder for every $X spent at your shop, and in return, have the car-launder advertise your business to their customers!